After quitting her corporate job following marriage, Jaipur-based fashion designer Nishtha Rawat launched her clothing brand, Nehfi, from home in September 2024. Starting with local tailors and managing every aspect of the business herself, she built a contemporary womenswear label inspired by Rajasthani craftsmanship. Within just 10 months, the brand reportedly reached Rs 14 lakh in monthly revenue. Her journey highlights the value of identifying market gaps, prioritising customer trust and scaling thoughtfully.
