Apple’s annual September event is just weeks away. While anticipation has been building for the next-generation iPhones, the rumour mill widely suggests that one of the Cupertino-based tech giant’s most important products could be missing from the showcase. Apple has been rumoured to adopt a staggered launch strategy this year, with only the iPhone 18 Pro models debuting alongside the Ultra. The standard iPhone model, meanwhile, could be pushed into early 2027.
