Muskaan Mittal and Aashish Gupta left technology jobs with a combined annual salary of ₹35 lakh to pursue content creation full-time. Starting with a travel video from Vietnam, they gradually built multiple income streams through brand collaborations, affiliate marketing, digital products and curated travel experiences. According to the couple, their creator business generated over ₹1 crore in 2025. Their journey highlights the opportunities, risks and entrepreneurial mindset required to succeed in India’s growing creator economy.
