A jewellery campaign featuring Kriti Sanon for Raksha Bandhan has been withdrawn by GIVA following a social media controversy over the actor’s look. The brand said it took down the campaign while respecting public sentiment and Indian traditions. Critics questioned whether Kriti was dressed appropriately for the occasion, while the actor defended a woman’s right to choose what she wears. BJP MP Kangana Ranaut also criticised her choice of clothing, while Congress leader Rahul Gandhi came to her defence. The controversy raises a larger question: are brands becoming more responsive to public sentiment, or simply giving in to social media outrage – and why does scrutiny over women’s clothing remain so intense?
