India’s political campaigning is taking an increasingly aggressive turn. From the BJP’s “dimagi naxal” campaign and a controversial KGF-inspired video to counterattacks by the Congress and the Samajwadi Party, viral memes and provocative imagery are becoming a new political battleground. The latest controversy over an AI-generated or manipulated-style video targeting Uttar Pradesh Chief Minister Yogi Adityanath has further intensified the debate. Is this modern-day information warfare—or simply a race to the bottom in Indian politics?
