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What is driving the political establishment’s new focus on Gen Z? An NDTV roundtable examines the thinking behind the government’s social-media outreach, Prime Minister Narendra Modi’s vertical videos and the RSS’s growing engagement with young India. From protests and collective action to “looksmaxing”, bhajan clubbing and Gen Z’s rejection of political stereotypes, the discussion explores why parties may need to rethink how they understand and engage with this generation.
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