Apple is preparing to launch the new iPhone 18 Pro and iPhone 18 Pro Max next month at higher prices, according to Bloomberg’s Mark Gurman. The two flagship smartphones are said to see a notable price hike over their predecessors, the iPhone 17 Pro and iPhone 17 Pro Max. The company has reportedly been looking at how much Samsung and Google have raised the prices of their flagship handsets and how the companies have dealt with the rising costs of critical memory and storage components. The report also highlights that since Samsung and Google have increased the prices of their phone by $100 (roughly Rs. 10,000), Apple could do the same to its flagship handset.
