WhatsApp Business announced a new token-based billing model for the AI-powered Meta Business Agent on Wednesday. The Meta-owned messaging platform also reinstated charges for certain business messages as part of a major overhaul of the WhatsApp Business Platform’s pricing structure. Instead of individual messages, businesses using the Meta Business Agent will now be charged based on token consumption. The company will also resume charging for service and select utility messages on WhatsApp Business later this year.
Meta Introduces Token-Based Pricing for WhatsApp Business AI Agent, Revises Platform Charges
