Rs 16 sale at a clothing store in Kanpur drew thousands of people to a busy market on the night of August 15, leading to chaos and a stampede-like situation. The situation got so serious that the police had to intervene and dispense the crowd. The incident took place at Alam Market in the Anwarganj area, where Alam Mart owner Rais Alam had promoted a special birthday offer on social media. The deal promised that for the first 16 minutes after midnight on August 16, customers could buy any item of clothing for just Rs 16. The offer quickly spread across Instagram, Facebook and local social media accounts. By around 11 pm on August 15, a large crowd had begun gathering outside the store. Thousands of people eventually packed the road and surrounding area, causing heavy traffic and making it difficult to control the situation.