Apple has reportedly acquired key assets of Rabbit 3 Times, the company behind the Play app, which won the Innovation category at the 2025 Apple Design Awards. The deal surfaced through a European Commission filing published after the mandatory waiting period under the Digital Markets Act. The agreement also allows Apple to hire some employees. Play has since been removed from the App Store, and its technology could eventually be integrated into Xcode or other developer tools.
Apple Acquires Rabbit 3 Times, Developer of 2025 Apple Design Award-Winning ‘Play’ App
