Shopping with AI: Consumers ask artificial intelligence for advice but less than half trust it

Business

Shopping with AI: Consumers ask artificial intelligence for advice but less than half trust it

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August 30, 2026

Consumers now use artificial intelligence for shopping decisions, though trust remains low. Younger shoppers consult more sources but trust them less, challenging brands. Companies must optimize websites for AI searches as brand mentions are minimal. Consumers seek value beyond price, considering durability and repairability. Generative AI adoption is strongest in travel, beauty, and fashion sectors.

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